We had the wrong dates

Added: Milena Bird - Date: 11.01.2022 15:17 - Views: 42724 - Clicks: 7729

We are all human and we all make mistakes. For digital marketers, the most embarrassing mistake is sending an that contains an error. If the was sent to friends, you might be able to contact them individually to correct the error. But what if the was part of a marketing campaign on behalf of your company and it was sent to hundreds or thousands of recipients?

What do you do then? Have no fear. There are ways to save face. As with many slips in life, the grace with which you handle the mishap can often leave you looking better than if the mistake never happened. The second thing is take a moment and assess the impact. How serious was it? What effect could it have on your company? On recipients? Will it even be noticed? Does it require a follow up? Some mistakes are so minor as to not require acknowledgement. If the mistake was slight and does not ificantly impact recipients, you might want to leave well enough alone and not call attention to it by sending an oops follow up.

We had the wrong dates

We recently had just such an instance in which a client decided not to send a follow up. The incorrect date reference was buried in the middle of a paragraph lower in the. Meanwhile, the contained a headline as well as a large image of the cookbook cover, with clearly visible in both instances. The landingtoo, clearly showed the correct date.

In this case, the client decided not send a follow up that would have called attention to the mistake. The date typo caused no harm and did not prevent anyone from doing what was desired — downloading the cookbook — so it was decided to leave well enough alone.

If we had included a bad link, or if the date reference had been wrong throughout thewe might have decided otherwise. But in this case, we let the error slide. Some readers, no doubt, saw the mistake, but none replied pointing it out, so we were all relieved. Some errors, of course, require immediate attention. These are the kind that prevent recipients from taking action or that are so obvious and egregious they demand follow up.

When these mistakes are recognized, immediate corrective action is required. If you decide you need to send a follow-up oopshere are some things to keep in mind. On the topic of humor, one of our clients shared a story recently about how they used levity to save face when they sent out a mistake several years ago.

The was a Halloween message. Well, as luck would have it, the dynamic name insert failed to populate, which meant that everyone received an impersonal version of the. Within an hour, the client recognized the error. They determined a follow up was needed. But rather than just re-sending the original with the dynamic insert fixed, they took it a step further. They rewrote the subject line and cleverly explained the error as follows:.

We had the wrong dates

Charles …Earlier today, I sent you a Halloween. There are ghosts in the machine, and it looks like the first trick of Halloween is on me. Please accept my personal apologies for such an impersonal contact. The client says that the apology generated more engagement than they had ever seen, along with a fair amount of good-natured ribbing and empathetic stories of similar incidents from their subscribers. Tips include:. If some of your recipients saw the wrong graphic in the resend to them. A good way to avoid having to send oops s in the future is to prevent them from happening.

Proofread or have one other set of eyes look it over. It can prevent a mistake from happening again. Also, always send a test and look at it. Make sure the copy makes sense and that you see the right images and test all your links. At Biznet, we are experts at helping companies maintain professionalism, even if mistakes occur. We offer high quality services that will ensure a lasting reputation.

Or give us a call at Farmers can buy or sell their products here! up for our Newsletter! up below to receive all of Biznet's tips and newsletters delivered right to your inbox! You sent an with an error. Now what? Minor Mistakes Some mistakes are so minor as to not require acknowledgement. Major Mistakes Some errors, of course, require immediate attention. These include things like: A wrong phone or address A bad link An incorrect date or time for an event An obvious or embarrassing or ificant typo When these mistakes are recognized, immediate corrective action is required.

They rewrote the subject line and cleverly explained the error as follows: New Subject Line: Ghosts in the machine Charles …Earlier today, I sent you a Halloween. Tips include: Make a copy of the. Change the subject line. Then use the words: Correction, Oops, and We Apologize in the subject line so your recipients know why they received another.

Fix the mistake in the new version of the. Consider making the correction information easily apparent in the introduction. Send yourself, as several others, a test version of the. Confirm beyond the shadow of a doubt that the new is correct. Send the. Prevention is the Ultimate Solution A good way to avoid having to send oops s in the future is to prevent them from happening. Try some of these content tactics: Use spell check Proofread, proofread, proofread.

Proofreading tips include: Have someone other than the writer proofread the. If you are both the writer and the proofreader, allow some time to pass between when you finish writing and when you proofread. Print the ; reading a printed document is often easier than reading on screen. Read the backwards, starting with the final word and working to the first.

Proofreading in this way forces you to focus on each word individually. Read the out loud. This, too, forces you to focus on each word, rather than doing a mental skimming. Double-check all phone s and addresses; test the phone s by dialing them. Triple-check all dates and times. Quadruple-check the spelling of all personal and company names.

We had the wrong dates

Test all links Send a test to yourself and others Render test the in different browsers and devices At Biznet, we are experts at helping companies maintain professionalism, even if mistakes occur. Rinki Sharma. Krishifarm Farmers. Search for:. Recent Posts. -up for Our Newsletter Today! Stay up-to-date with all of Biznet's latest web and marketing insights.

We had the wrong dates

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